{"title":"Extendable Rouu Baby","description":"\u003cp\u003eThe most-requested feature is finally here. Every carrier in the Extendable range includes an extra back strap for even more adjustability and comfort.\u003c\/p\u003e\u003cp\u003eStill fully adjustable on the front, now with even greater flexibility — built for plus-size parents, caregivers with broader builds, or anyone who wants more support and a truly custom fit. Because comfort should never come in one size.\u003c\/p\u003e\u003cp\u003eAvailable across our cotton colours and the wipeable Lux finish, for babies 6 months and up (or able to sit unassisted) up to 45 lbs.\u003c\/p\u003e","products":[{"product_id":"rouu-baby-ii-lux-graphite-extendable","title":"Rouu Baby II Lux | Graphite Extendable","description":"\u003cp\u003e\u003cstrong\u003eFree shipping worldwide\u003c\/strong\u003e on every order, no minimum.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLux Graphite — wipeable, and now extendable.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOur premium, mess-proof carrier with a fully inclusive fit. The Rouu Baby II Lux is crafted from sleek, wipeable polyester that cleans up in seconds, and the new extendable back strap means that easy-care comfort now fits far more bodies.\u003c\/p\u003e\u003cp\u003eDesigned for babies 6 months and up (or able to sit unassisted) up to 45 lbs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew: extendable back strap.\u003c\/strong\u003e Extra adjustability for plus-size parents, broader builds, or anyone wanting a custom fit. \u003cstrong\u003eWhy Lux?\u003c\/strong\u003e Wipeable polyester instead of cotton — all the function, none of the fuss.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy parents reach for it:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtendable back strap\u003c\/strong\u003e — extra length for a custom fit, sizes large and up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWipeable, mess-proof polyester\u003c\/strong\u003e — spills and snack hands wipe clean in seconds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic M-position support\u003c\/strong\u003e — keeps your baby's knees above their hips for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn in under 10 seconds, solo\u003c\/strong\u003e — no wraps, no confusing buckles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable on the front, too\u003c\/strong\u003e — switches between caregivers in seconds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and travel-ready\u003c\/strong\u003e — folds flat into a diaper bag, purse, or kitchen drawer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in storage pocket\u003c\/strong\u003e — keys, cards, or phone right where you need them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-slip seat\u003c\/strong\u003e — snug, secure, and comfortable every step.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEasy to wear. Easy to clean. Easy to love. 🖤\u003c\/p\u003e","brand":"Rouu Baby","offers":[{"title":"Default Title","offer_id":42309265457238,"sku":"00014","price":65.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/7684\/6422\/files\/Graphite_Rouu_Baby_Extendable.png?v=1753972889"},{"product_id":"rouu-baby-ii-sand-beige-extendable","title":"Rouu Baby II | Sand Beige Extendable","description":"\u003cp\u003e\u003cstrong\u003eFree shipping worldwide\u003c\/strong\u003e on every order, no minimum.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSand Beige — now with an extendable back strap.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe soft, warm neutral parents love, now with a fully inclusive fit. The Rouu Baby II hip carrier in Sand Beige takes the weight of your little one off your arms and spreads it across your torso, and the new extendable back strap opens that comfort up to every body.\u003c\/p\u003e\u003cp\u003eBuilt for babies 6 months and up (or able to sit unassisted) up to 45 lbs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew: extendable back strap.\u003c\/strong\u003e The most-requested feature, finally here. Extra adjustability for plus-size parents, broader builds, or anyone who wants a custom fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy parents reach for it:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtendable back strap\u003c\/strong\u003e — extra length for a custom fit, sizes large and up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic M-position support\u003c\/strong\u003e — keeps your baby's knees above their hips for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn in under 10 seconds, solo\u003c\/strong\u003e — no wraps, no confusing buckles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable on the front, too\u003c\/strong\u003e — switches between caregivers in seconds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and travel-ready\u003c\/strong\u003e — folds flat into a diaper bag, purse, or kitchen drawer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in storage pocket\u003c\/strong\u003e — keys, cards, or phone right where you need them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-slip seat\u003c\/strong\u003e — snug, secure, and comfortable every step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable, machine-washable cotton\u003c\/strong\u003e — soft, buttery, and built for real life.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComfort that finally comes in your size. 🖤\u003c\/p\u003e","brand":"Rouu Baby","offers":[{"title":"Beige","offer_id":42309269782614,"sku":"00013","price":65.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/7684\/6422\/files\/Untitled_design_33.png?v=1753973951"},{"product_id":"rouu-baby-ii-jet-black-extendable","title":"Rouu Baby II | Jet Black Extendable","description":"\u003cp\u003e\u003cstrong\u003eFree shipping worldwide\u003c\/strong\u003e on every order, no minimum.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJet Black — now with an extendable back strap.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYour arms are tired. Your back is done. This fixes both. The Rouu Baby II hip carrier in Jet Black distributes your child's weight across your torso so you can hold your little one close, hands-free, without paying for it later — and the new extendable back strap means it fits more bodies than ever.\u003c\/p\u003e\u003cp\u003eDesigned for babies 6 months and up (or able to sit unassisted) up to 45 lbs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew: extendable back strap.\u003c\/strong\u003e You asked, we listened. Extra adjustability for plus-size parents, broader builds, or anyone who wants a fully custom fit — because comfort should never come in one size.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy parents reach for it:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtendable back strap\u003c\/strong\u003e — extra length for a custom fit, sizes large and up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic M-position support\u003c\/strong\u003e — keeps your baby's knees above their hips for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn in under 10 seconds, solo\u003c\/strong\u003e — no wraps, no confusing buckles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable on the front, too\u003c\/strong\u003e — switches between caregivers in seconds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and travel-ready\u003c\/strong\u003e — folds flat into a diaper bag, purse, or kitchen drawer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in storage pocket\u003c\/strong\u003e — keys, cards, or phone right where you need them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-slip seat\u003c\/strong\u003e — snug, secure, and comfortable every step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable, machine-washable cotton\u003c\/strong\u003e — soft, buttery, and built for real life.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree your arms. 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The Rouu Baby II hip carrier carries your toddler through the beautiful chaos of everyday life — dinner, errands, daycare runs — and the new extendable back strap means a comfortable, custom fit for far more parents.\u003c\/p\u003e\u003cp\u003eMade for babies 6 months and up (or able to sit unassisted) up to 45 lbs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew: extendable back strap.\u003c\/strong\u003e Extra adjustability for plus-size parents, broader builds, or anyone wanting maximum support. 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